Technology

At Domino’s Biggest Franchisee, a Chatbot Named “Dottie” Speeds Up Hiring


At RPM Pizza, a chatbot nicknamed “Dottie” has made hiring almost as fast as delivering pizzas.

RPM adopted the text message-based chatbot along with live chat and text-based job applications to speed up multiple aspects of the hiring process, including identifying promising job candidates and scheduling initial interviews.

It makes sense to use texting for hiring, said Merrin Mueller, RPM’s head of people and marketing, during a presentation on the chatbot at the recent HR Technology Conference in Las Vegas. Job hunters respond to a text faster than an email. At a time when U.S. unemployment is low, competition for hourly workers is fierce, and company recruiters are overwhelmed, you have to act fast.

“People who apply here are applying at Taco Bell and McDonald’s too, and if we don’t get to them right away and hire them faster, they’ve already been offered a job somewhere else,” Mueller said.

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